1. Give an example of a good or service that would be purchased by an industrial buyer...
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1. Give an example of a good or service that would be purchased by an industrial buyer and describe how it might be bought and used. Do the same for a reseller and a government or in- stitutional buyer.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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