1. The Body Shop does not conduct formal mar- keting research. What kinds of marketing data does...
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1. The Body Shop does not conduct formal mar- keting research. What kinds of marketing data does the company have readily available, how- ever, and how could they use it?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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