10. Federal Express has just appointed you vice president for marketing. Outline a research plan to obtain...
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10. Federal Express has just appointed you vice president for marketing. Outline a research plan to obtain the information you need to de- velop a strategy for penetrating the Central Eu- ropean market.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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