9. A new bike shop is opening in a university town of 80,000. a. What kinds of

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9. A new bike shop is opening in a university town of 80,000.

a. What kinds of informal research should the manager do?

b. The manager hires you as a researcher. De- velop a series of research questions that you need to answer.

c. Draft a questionnaire that will provide an- swers for those research questions.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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9. A new bike shop is opening in a university town of 80,000. a. What kinds of

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Marketing

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