9. A new bike shop is opening in a university town of 80,000. a. What kinds of
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9. A new bike shop is opening in a university town of 80,000.
a. What kinds of informal research should the manager do?
b. The manager hires you as a researcher. De- velop a series of research questions that you need to answer.
c. Draft a questionnaire that will provide an- swers for those research questions.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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