8. Puffs tissue is considering the introduction of Puffs 2-ply toilet paper. Outline a research pro- gram

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8. Puffs tissue is considering the introduction of Puffs 2-ply toilet paper. Outline a research pro- gram that will help Puffs decide whether to add this product to its line.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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