1. Using the concept of the goods-services con- tinuum, describe the relationship between goods and services in...
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1. Using the concept of the goods-services con- tinuum, describe the relationship between goods and services in marketing a car rental company and explain what services are impor- tant in the customer's decision-making process.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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