1. Using the concept of the goods-services con- tinuum, describe the relationship between goods and services in...

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1. Using the concept of the goods-services con- tinuum, describe the relationship between goods and services in marketing a car rental company and explain what services are impor- tant in the customer's decision-making process.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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1. Using the concept of the goods-services con- tinuum, describe the relationship between goods and services in...

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Marketing

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