2. Select a service business in which the customer must be present for the service to occur....

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2. Select a service business in which the customer must be present for the service to occur. Out- line a plan to help that company motivate its employees to be more cooperative and helpful toward customers.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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