3. Interview the marketing manager of a local service firm and then describe that firm in terms...
Question:
3. Interview the marketing manager of a local service firm and then describe that firm in terms of: (1) its place on the goods-services continuum; (2) the degree to which its service is intangible and perishable; (3) the degree to which providing the service involves the cus- tomer; (4) the nature of the customer relation- ship the firm has built; (5) the firm's strategies and marketing mix.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
Question Posted: