10. What is the difference between a market fore- cast and a sales forecast? 11. What methods...
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10. What is the difference between a market fore- cast and a sales forecast? 11. What methods do marketers use to forecast sales and market potential?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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