9. Interview a marketing manager for a local firm and report back on how that firm has

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9. Interview a marketing manager for a local firm and report back on how that firm has seg- mented and targeted its market(s).

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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