8. You are advising your athletic department on season ticket sales: (a) Segment the football season ticket
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8. You are advising your athletic department on season ticket sales:
(a) Segment the football season ticket market. How many different groups can you iden- tify? What are their key distinguishing characteristics? How do people in the market differ from those who are not in the market? Give each group a name.
(b) Which segment would you target for im- mediate attention? Assign priorities to all your segments and explain which ones are more important ultimately from a marketing viewpoint.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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