8. You are advising your athletic department on season ticket sales:

(a) Segment the football season ticket market. How many different groups can you iden- tify? What are their key distinguishing characteristics? How do people in the market differ from those who are not in the market? Give each group a name.

(b) Which segment would you target for im- mediate attention? Assign priorities to all your segments and explain which ones are more important ultimately from a marketing viewpoint.