7. You are the marketing manager for Whirlpool. How will changes in marketing, such as the breakup...

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7. You are the marketing manager for Whirlpool. How will changes in marketing, such as the breakup of the mass market, the practice of narrow targeting, and globalization, affect your industry? How will these changes affect Whirlpool's target marketing?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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