7. You are the marketing manager for Whirlpool. How will changes in marketing, such as the breakup...
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7. You are the marketing manager for Whirlpool. How will changes in marketing, such as the breakup of the mass market, the practice of narrow targeting, and globalization, affect your industry? How will these changes affect Whirlpool's target marketing?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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