6. You are the marketing director for a company that sells tea. Your company has decided to...

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6. You are the marketing director for a company that sells tea. Your company has decided to begin selling in Chicago, where 20 percent of the consumers drink tea and 80 percent do not. Should your company target the users or nonusers?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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6. You are the marketing director for a company that sells tea. Your company has decided to...

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Marketing

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