5. Explain the difference between segmenting and targeting. Choose a product that you use often and describe
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5. Explain the difference between segmenting and targeting. Choose a product that you use often and describe these two processes as they may have entered into the firm's plan for mar- keting that product to you.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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