19. This is the problem of extrinsic (discounted price) versus intrinsic (less than ideal features) motivations, a

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19. This is the problem of extrinsic (discounted price) versus intrinsic (less than ideal features)

motivations, a topic researched in consumer behavior. See, for example, Szybillo and Jacoby, 1974.

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ISBN: 9780073381015

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Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 07:00 AM

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19. This is the problem of extrinsic (discounted price) versus intrinsic (less than ideal features) motivations, a topic researched in consumer behavior. See, for example, Szybillo and Jacoby, 1974.
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19. This is the problem of extrinsic (discounted price) versus intrinsic (less than ideal features) motivations, a

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Global Marketing

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