2. Contrast The Body Shop's approach to retail- ing cosmetics with that of Este Lauder or Revlon....

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2. Contrast The Body Shop's approach to retail- ing cosmetics with that of Este Lauder or Revlon. How does each of these approaches add value to its product lines?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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