2. Identify several major categories of segmentation used by Marriott. For each relate specific examples of hotel

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2. Identify several major categories of segmentation used by Marriott. For each relate specific examples of hotel services tailored to various target markets;

www.marriott.com offers a brief description of 13 brands of various Marriott hotels catering to different types of customers.

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 05:03 AM

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2. Identify several major categories of segmentation used by Marriott. For each relate specific examples of hotel

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Global Marketing

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