2. What is the difference between a high-quality and a low-quality product? How is quality de- termined
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2. What is the difference between a high-quality and a low-quality product? How is quality de- termined and what are the quality considera- tions that affect marketing?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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