3. How can control over local marketing be managed in exporting? In franchising? How can Starbucks, the

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3. How can control over local marketing be managed in exporting? In franchising? How can Starbucks, the specialty coffee retailer, maintain marketing control over its franchise operations in Japan?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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