4. If you were a marketing manager and under a lot of pressure to show good numbers...
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4. If you were a marketing manager and under a lot of pressure to show good "numbers" in each quarterly sales report, would you use all the sales promotion tools available to you to increase those sales? Do you think the increas- ing use of sales promotion deemphasizes brand equity and brand loyalty?
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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