5. How does advertising add value to a product? What products do you own that you value be- cause of their image or what they contribute to your own self-image? 6. Find a print ad that you like and:

(a) Analyze the difference between its strategy and its execution.

(b) Develop proposals for two different copy strategies for that product-in other words, what else might the marketer say or focus on strategically in the advertisement?

(c) Develop proposals for two different execu- tions of the marketer's original strategy-in other words, in what other ways might the original strategy be presented?