5. How does advertising add value to a product? What products do you own that you value...
Question:
5. How does advertising add value to a product? What products do you own that you value be- cause of their image or what they contribute to your own self-image? 6. Find a print ad that you like and:
(a) Analyze the difference between its strategy and its execution.
(b) Develop proposals for two different copy strategies for that product-in other words, what else might the marketer say or focus on strategically in the advertisement?
(c) Develop proposals for two different execu- tions of the marketer's original strategy-in other words, in what other ways might the original strategy be presented?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
Question Posted: