7. Analyze Benetton's advertising strategy as de- scribed in this chapter. Is it appropriate for a fashion
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7. Analyze Benetton's advertising strategy as de- scribed in this chapter. Is it appropriate for a fashion retailer to take controversial stances? Are Benetton's ads thought provoking and ide- ologically courageous, or are they exploitative and in poor taste?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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