8. In your library find an international men or women's magazine that competes with a mag- azine...
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8. In your library find an international men or women's magazine that competes with a mag- azine you read and find a brand that is adver- tised in both (or product category, if you can't find a specific brand). Analyze how global mar- keters cope with the fact that selling proposi- tions "travel" well internationally, while exe- cutions may not? Does your brand follow or depart from that maxim?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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