9. Analyze the issue of cultural imperialism. Is it possible for some products to trade on their...
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9. Analyze the issue of cultural imperialism. Is it possible for some products to trade on their Western "cachet" without offending local cul- tures? Should cultural imperialism be of con- cern to multinational advertisers, and should they modify their advertising strategies to minimize it? Develop a "white paper" (a report that views both sides of an argument, then takes a position and provides justification for that position) for an international jeans mar- keter with a decidedly Western product image.
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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