9. Analyze the issue of cultural imperialism. Is it possible for some products to trade on their Western "cachet" without offending local cul- tures? Should cultural imperialism be of con- cern to multinational advertisers, and should they modify their advertising strategies to minimize it? Develop a "white paper" (a report that views both sides of an argument, then takes a position and provides justification for that position) for an international jeans mar- keter with a decidedly Western product image.