8. Select a product that might be purchased by an industrial market and trace the issues to...
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8. Select a product that might be purchased by an industrial market and trace the issues to be considered/decided at each stage in the buying decision process.
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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