9. A new product available in the produce sec- tion of many supermarkets is a hybrid veg- etable combining cauliflower and broccoli. In- terview shoppers to determine if this product carries any negative connotations because it is genetically engineered. Consider yourself the brand manager for a major produce distributor who has been assigned to brand this product and introduce it to a new metropolitan market with a major product launch. Write a new- product introduction plan using the nine steps in the new-product development process.