1. How does new-product development at The Body Shop differ from the process described in the chapter?...

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1. How does new-product development at The Body Shop differ from the process described in the chapter?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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