What is the difference between a consumer sales promotion and a trade sales promotion? Describe the various

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What is the difference between a consumer sales promotion and a trade sales promotion?

Describe the various types and purposes of using coupons, like free-standing inserts and on-pack coupons.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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What is the difference between a consumer sales promotion and a trade sales promotion? Describe the various

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Consumer sales promotion refers to sales promotional activities aimed directly at consumers to stimulate the purchasing use or trial of a product or s...View the full answer

Global Marketing

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