12. Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space...
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12.
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make competition irrelevant. Cambridge, MA: Harvard Business School Press.
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Related Book For 
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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