2. Explain how ROI was measured for the Pawnee Doctor Visits project. Why was ROI not measured...
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2. Explain how ROI was measured for the Pawnee Doctor Visits project. Why was ROI not measured by a dollar amount?
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Healthcare Marketing A Case Study Approach
ISBN: 9781567936056
1st Edition
Authors: Leigh W Cellucci , Carla Wiggins, Tracy J Farnsworth
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