2. Explain how ROI was measured for the Pawnee Doctor Visits project. Why was ROI not measured...

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2. Explain how ROI was measured for the Pawnee Doctor Visits project. Why was ROI not measured by a dollar amount?

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Healthcare Marketing A Case Study Approach

ISBN: 9781567936056

1st Edition

Authors: Leigh W Cellucci , Carla Wiggins, Tracy J Farnsworth

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