1.. Design an effective service guarantee for a service with high perceived risk. Explain (a) why and...
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1.. Design an effective service guarantee for a service with high perceived risk.
Explain
(a) why and how your guarantee would reduce perceived risk of potential customers, and
(b) why current customers would appreciate being offered this guarantee although they are already a customer of that firm and therefore are likely to perceive lower levels of risk.
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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