1.. What would be an appropriate service recovery policy for a wrongly bounced check for (a) your...
Question:
1.. What would be an appropriate service recovery policy for a wrongly bounced check for
(a) your local savings bank,
(b) a major national bank,
(c) a private bank for high net-worth individuals? Please explain your rationale, and also compute the economic costs of the alternative service recovery policies.
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Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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