1.. What would be an appropriate service recovery policy for a wrongly bounced check for (a) your...

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1..  What would be an appropriate service recovery policy for a wrongly bounced check for

(a) your local savings bank,

(b) a major national bank,

(c) a private bank for high net-worth individuals? Please explain your rationale, and also compute the economic costs of the alternative service recovery policies.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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