1.. Identify the possible behavior of jaycustomers for a service of your choice. How can the service...

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1..  Identify the possible behavior of jaycustomers for a service of your choice. How can the service process be designed to minimize or control the behavior of jaycustomers?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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