1.. What conclusions do you draw about yourself and the firms in Exercise 3? How could each...

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1..  What conclusions do you draw about yourself and the firms in Exercise 3? How could each of these firms avoid your defection? What could each of these firms do to avoid defections of customers with a profile similar to yours in the future?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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