1.. What roles do personal selling, advertising, and public relations play in (a) attracting new customers to...

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1.. What roles do personal selling, advertising, and public relations play in (a)

attracting new customers to visit a service outlet and

(b) retaining existing customers?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. What roles do personal selling, advertising, and public relations play in (a) attracting new customers to visit a service outlet and (b) retaining existing customers?
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1.. What roles do personal selling, advertising, and public relations play in (a) attracting new customers to...

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Services Marketing People, Technology, Strategy

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