1.. Why is the marketing communications mix larger for service firms compared to firms that market goods?...

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1.. Why is the marketing communications mix larger for service firms compared to firms that market goods?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. Why is the marketing communications mix larger for service firms compared to firms that market goods?
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1.. Why is the marketing communications mix larger for service firms compared to firms that market goods?
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1.. Why is the marketing communications mix larger for service firms compared to firms that market goods?...

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Services Marketing People, Technology, Strategy

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