1.. Why is the marketing communications mix larger for service firms compared to firms that market goods?...

Question:

1..  Why is the marketing communications mix larger for service firms compared to firms that market goods?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

Question Posted: