Understand service quality, its dimensions and measurement, and how quality relates to customer loyalty.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 26, 2024 09:00 AM

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Describe how customers evaluate services and what determines their satisfaction.LO 12 Understand service quality, its dimensions and measurement, and how quality relates to customer loyalty.
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Understand service quality, its dimensions and measurement, and how quality relates to customer loyalty.

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Services Marketing People, Technology, Strategy

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