On a scale 1 (Poor) to 5 (Excellent), how valuable are the following brands? Why do you

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On a scale 1 (Poor) to 5 (Excellent), how valuable are the following brands? Why do you rate them low or high?

a. Lego

b. Ericsson

c. IKEA

d. Toyota

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Human Resource Management Global Edition

ISBN: 99997

14th Edition

Authors: R. Wayne Mondy, Joseph J. Martocchio

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