What guidelines would you recommend to Pierre and Jennifer for developing an effective appraisal system?

Jennifer and Pierre disagree over the importance of having perfor1nance appraisals. Pierre says it's quite clear whether any particular LearnlnMotion.com en1ployee is doing his or her job. It's obvious, for instai1ce, if the salespeople are selling, if the web designer is designing, if the web surfer is surfing, and if the content 1nanagement people are managing to get the customers' content up on the website in a ti1nely fashion. Pierre's position, like that of many sn1all-business n1anagers, is that "we have 1000 higher-priority thi11gs to attend to," such as boosting sales and creating the calendar. And in any case, he says, the employees already get plenty of day-to-day feedback fron1 hin1 or Jennifer regarding what they're doing right and what they're doing wrong.