3. Pretend you are an advertising account executive working for a new client. Using your knowledge of

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3. Pretend you are an advertising account executive working for a new client. Using your knowledge of persuasion, design a television ad campaign to sell a new type of dishwashing detergent called Squeeky Clean Suds. Then justify to your client why your plan should be successful.

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What Is Psychology Foundations Applications And Integration

ISBN: 108797

5th Edition

Authors: Ellen E. Pastorino, Susann M Doyle-Portillo

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