You are about to discover some things about how people make decisions. Before you read on, can you make some predictions on the basis of your common knowledge and interpersonal experience? Answer these questions and give your reasons.

1. Are people mostly rational beings?

2. If there are errors in our judgments, are these errors predictable?

3. Can people control the rationality of their decisions?

4. What factors are most important when making a choice between several alternatives?

5. What are the goals that people generally pursue when they make decisions?