4. Determine the ability of the firm to introduce the innovation along with all of the other products and processes in the firm. Are there synergies with other products and processes? Will the innovation take away resources needed in other parts of the firm? If the capacity to implement the innovation is insufficient, then capital resources need to be committed or the product mix needs to be changed. Newness in one area of the firm can affect a number of other areas. Ideally, managers addressed this issue earlier, but during the development phase, it will become clearer what is needed for the innovation.