4. How has Netsquared leveraged the unique features of Second Life? What benefits does this approach offer to traditional ways of accomplishing the same thing?

If you were to step back and look at most charitable and notfor-
profit organizations (NPOs), one thing you’d notice is that almost all of them try, in some way, to make a positive contribution to the local, national or global community. The key word here is community. That means they are social entities and have a high probability of benefiting from the latest social media trends taking place on the Internet. Unfortunately, many people attracted to working or volunteering for NPOs lack expertise with the latest technology.