8. Clerks at 7-Eleven stores enter data regarding customers gender, approximate age, and so on into a
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8. Clerks at 7-Eleven stores enter data regarding customers’ gender, approximate age, and so on into a computer system. However, names are not keyed in.
These data are then aggregated and analyzed to improve corporate decision making. Customers are not informed about this, nor are they asked for permission.What problems do you see with this practice?
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Related Book For
Information Technology For Management Improving Strategic And Operational Performance
ISBN: 9780470916803
8th Edition
Authors: Efraim Turban Linda Volonino
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