Describe TWCs value chain. What are some transactions that take place along this value chain? QVC (qvc.com)
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Describe TWC’s value chain. What are some transactions that take place along this value chain? QVC (qvc.com) is known for its TV shopping channels. As a leading TV-based mail-order service, QVC is selling on the Web too. In 2000, QVC served more than 6 million customers, answered 125 million phone calls, shipped about 80 million packages, and handled more than a billion page views on its Web site. QVC’s business strategy is to provide superb customer service in order to keep its customers loyal. QVC also appointed a senior vice president for customer service.
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Information Technology For Management Transforming Organizations In The Digital Economy
ISBN: 9780471229674
4th Edition
Authors: Efraim Turban Ephraim McLean James Wetherbe
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