Describe in detail the information used in one back-ofthe-

house transaction. QVC (qvc.com) is known for its TV shopping channels. As a leading TV-based mail-order service, QVC is selling on the Web too. In 2000, QVC served more than 6 million customers, answered 125 million phone calls, shipped about 80 million packages, and handled more than a billion page views on its Web site. QVC’s business strategy is to provide superb customer service in order to keep its customers loyal. QVC also appointed a senior vice president for customer service.