One critique of this approach is that some members who are asked to “sell” a specific scenario may not be enthusiastic to do so. Find information in the scenario planning literature on this issue, or e-mail to a scenario consultant (ncri.com or gbn.com). Write a report on your findings.

During your internship at TWC, you’ve uncovered many opportunities for IT to offer more effective management, better information, and improved customer care. You’ve got everybody’s heads spinning with the possibilities, but you realize that it takes careful planning, alignment, and integration to make the best use of information technologies at the diner. While you and Jeremy were recently talking about the potential of wireless waitstaff software, you realized he’s quite excited about it and may just go out and buy the system. You decide you really need to talk with Barbara and Jeremy about the importance of IT planning, so you start to set out your plan to plan.