Select three companies in different industries, such as banking, retail store, supermarket, airlines, or package delivery, that
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Select three companies in different industries, such as banking, retail store, supermarket, airlines, or package delivery, that you do business with. What engage you, keep you informed, or create a unique customer experience? How effective is each use of digital technology to keeping you a loyal customer?
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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