Why is the mass-marketing approach may not be effective? What is the logic of targeted marketing?

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Why is the mass-marketing approach may not be effective?

What is the logic of targeted marketing?

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Information Technology For Management Transforming Business In The Digital Economy

ISBN: 9780471215332

3rd Edition

Authors: Efraim Turban Ephraim McLean James Wetherbe

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Question Posted: Nov 15, 2024 01:00 AM

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Why is the mass-marketing approach may not be effective? What is the logic of targeted marketing?
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Why is the mass-marketing approach may not be effective? What is the logic of targeted marketing?

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Information Technology For Management Transforming Business In The Digital Economy

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