Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Is the marketing environment uncontrollable – something that the company can only prepare for and react to? Or can companies be proactive in changing environmental factors?

Think of a good example that makes your point, then read on. pg94

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Financial Management And Policy

ISBN: 9780130326577

12th Edition

Authors: James C. Van Horne

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Question Posted: Oct 21, 2024 07:00 AM

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Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Financial Management And Policy

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